If you buy a Samsung LED TV, you’re getting a set with a revolutionary new backlighting technology. As a result , a set such as the 7 Series 7020 LED TV offers a level of smooth, even backlighting never before seen on an LCD TV.
And it matters, when you want to get the possible picture for watching the big game. Whenever you have an on-screen image with some light areas and some dark areas, traditional TVs can struggle to cope. The balance of contrast and brightness struggles, and you’ll end up seeing some areas of the screen looking pale and washed out. Not with a Samsung LED TV.
When you’re watching the football, the fast moving action will very often have some dark areas (shirts, the dug-outs, a mass of bodies darting around the penalty area in anticipation of a corner) while other areas will be much lighter (the sky, reflective surfaces, patches of the pitch that are directly being hit by bright sunlight).
The problem is, traditional backlighting can’t allow for these big differences, and can only backlight the whole screen by the same amount at any given moment. This can lead to moments of high contrast being adversely affected, and you, the viewer, can see the patchiness and lack of realistic detail that result. But LED technology works in a completely different way.
So, what’s the difference? Samsung’s revolutionary new LED technology uses a series of small, very bright LEDs (Light Emitting Diodes), arrayed around the edges of the screen. These can be manipulated individually – by clever software inside the set – so that some areas of the screen can be backlit more, others less. That way, each part of the screen gets only the backlighting it needs, and your picture will be more cohesive and convincing.
Try out a new Samsung LED TV, and you’ll see it working. Even in hard-to-render scenes with high contrast between different areas of the screen, you’ll experience great black levels, superior edge definition, and vivid, punchy brightness.